Paul is a serial entrepreneur with a successful track record in business development.  Previously he has sold education, training, consulting and technology. 

“Why do I do it? Working with entrepreneurs is great and I love to sell. Getting a good deal gives me a real buzz.”

Paul Essery, MEd MSc – 
Founder of My Sales Guru


Su is a successful entrepreneur with a separate business in the tourism sector.  She has a particular interest in using social media to reach out to customers. 

“My basic approach to work is to make the most of every day, help people, and have as much fun as possible”

Su Cheetham, Marketing Director of My Sales Guru  


My Sales Guru International is an online sales training and coaching business.  We specialise in new business development for entrepreneurial small to medium size businesses.

People tend to call us in when:

  • They need to defend their competitive positioning in the market by developing a digital approach to customer acquisition.
  • Their company is not acquiring new customers at the required rate and sales results are not what they should be.
  • The approach to sales used by their business is not working effectively and needs to be refreshed or redesigned.
  • Their sales team is not working effectively and is in need of fresh ideas and outside perspectives.

Our approach is distinctive because:

  • We believe sales is about empowering people to take control of growing their business and we work with our clients to achieve this.
  • We start by understanding what’s inhibiting your sales performance and then work with you to resolve those problems quickly and effectively.
  • We communicate with you directly and in plain English and we only use simple tools and techniques that work well in practice.
  • Our goal is to restore confidence in your sales function so you know it will deliver the growth that you require.

Our customers tend to be:

  • Ambitious businesses and individuals that want to become as good at selling what they do, as they are at doing what they do.
  • People with a commitment to and focus on continuous improvement because they know their customers have high expectations. 


“We feel much more in control of the sales process”

"Having adopted the My Sales Guru  approach we feel much  more in control of the sales process. We are much better prepared and find it simple to follow. We have improved our conversion rate and not only that we have a much clearer and a far deeper understanding of our clients' needs. We happily recommend My Sales Guru to our clients"

Ian, CEO of The Academy Partnership 

“The whole team came away feeling energised and excited”

"I can thoroughly recommend Paul's training. The whole team here at 9-2-3, were engaged throughout the session, and came away feeling energised and excited by the ideas Paul introduced. He was also considerate of the size of our business, and our current training needs. In short, Paul demonstrates a thoughtful and intelligent approach to sales. We look forward to working with him again. "

Helen, CEO of 923jobs

“Our conversion rate has increased from 50% to 85%”

"Working with Paul has transformed our video production business. Since implementing his pricing structure, our conversion rate has increased from 50% to 85%. I would say that his advice has been the single most important factor contributing to the growth of the business over the last 5 years. Not only does he know his stuff, but he’s a great character to have around the office and lovely person to work with. I couldn’t recommend him highly enough and my only regret is that I didn’t start working with him sooner!"

Grace, CEO of Bounce Video

“Paul's creative problem solving is nothing short of genius”

"Paul's help has had a profound effect on my business. The creativity and simplicity with which he solves problems is nothing short of genius. I cannot recommend him highly enough. I went from a tiny start up business to directing a team and having a queue of clients, and without Paul's help, advice and support I can confidently say I would not be experiencing the success I am today. Stop looking - you have found the guy to help you!"

Louisa, Creative Director & Founder of Ilona Design